Live
Comment & DM automation
Set a keyword or reply to every comment on a post or reel — the moment someone asks about a piece, they get an instant reply in their DMs.
Instagram and WhatsApp, handled from one place.
Auto-reply to Instagram comments, DMs, and story replies instantly — and send Meta-approved WhatsApp templates as broadcasts, single messages, or straight from your own systems via API.
- Instagram, official API
- WhatsApp, pay-per-use
- Message log included
Instagram automation
Every Instagram interaction, covered.
Comments, DMs and story replies answered the moment they arrive — in your words, through Instagram's official API.
Live
Story reply automation
Turn every story reaction into a conversation automatically, without opening Instagram.
Live
Ice-breakers & keyword replies
Quick-reply buttons greet new conversations, and keyword triggers answer common questions instantly — pricing, availability, store hours.
Live
Away messages
Set store hours once, and customers get an automatic reply outside them — so no one is left waiting until morning.
WhatsApp messaging
Meta-approved templates, sent your way.
Broadcast to your whole list, message one customer, or trigger sends from your own systems — and only pay for what you send.
Live
Template broadcasts
Send a Meta-approved template to your entire customer list in one broadcast — new arrivals, offers, or updates, out in one send.
Live
Single message sending
Send an approved template to one customer at a time, for one-off updates that don't need a full broadcast.
Live
API access per template
Every approved template comes with its own API, so your developer can trigger individual WhatsApp messages directly from your own systems or website.
Live
Full message log
Every message sent is recorded against the customer and the exact date and time — a complete, searchable send history.
Live
Pay-per-use pricing
No flat monthly WhatsApp fee — you're billed only for the messages you actually send.
In detail
Every feature, by category.
A closer look at everything Storemate Connect does on Instagram and WhatsApp.
01
Comment & DM automation
- Trigger on any comment, or only on specific keywords
- Reply via public comment, DM, or both at once
- Up to 3 buttons per DM reply — open a link, or send a scripted follow-up
- Follow-to-unlock gating — require a follow before the DM content unlocks
- Per-rule enable/disable toggle, no need to delete and rebuild
02
DM automation tools
- Ice-breaker quick-reply buttons for new conversations
- Keyword-triggered DM replies
- Story-reply automation — reply automatically when someone reacts to your story
- Welcome message for a customer's very first DM
- Default fallback reply for anything that doesn't match a keyword
- Away message scheduling, set by day of week and time
03
Content, activity & reporting
- Grid view of all your Reels and posts, pulled directly from Instagram
- Filter by all / posts / reels, with adjustable page size
- Assign or edit automation rules directly from the grid
- Unified activity feed — every automated comment and DM reply in one place
- Filter activity by comments or DMs, with summary stats at a glance
04
Broadcast & single messaging
- Send any Meta-approved template as a broadcast to your full customer list
- Send the same template as a single, one-off message to an individual customer
- Works for marketing updates, order notifications, or any approved template category
05
Developer API access
- Every approved template is exposed as its own API endpoint
- Trigger individual customer messages programmatically from your own website, app, or backend
- Useful for order confirmations, delivery updates, or custom workflows outside the Storemate dashboard
06
Message records & pricing
- Every sent message logged against the customer and the exact send time
- Searchable history — useful for support, audits, or confirming what a customer was told and when
- Pay-per-use billing — pay only for messages sent, with no flat subscription cost for WhatsApp
Common questions
Questions about Storemate Connect
Can't find your answer? Ask us directly — we'll walk you through it.
Is this against Instagram's rules?
No. Storemate Connect uses Instagram's official API to send replies, the same access Meta provides to approved partners — no password sharing, no workarounds.
Will my Instagram replies sound robotic?
You write every message yourself, in your own words — Storemate Connect just sends it at the right moment. Nothing is generated automatically unless you choose to.
What happens to a question my Instagram automation doesn't cover?
You can set a default reply for anything that doesn't match a keyword, so a customer always gets a response, and you can follow up personally later.
Do I need to hand over my Instagram or WhatsApp password to set this up?
No. Storemate Connect connects through Instagram's and WhatsApp's official APIs, so your login credentials are never shared with us.
Is WhatsApp automation live, or still coming soon?
It’s live. Broadcasts and single messages using Meta-approved templates, the per-template developer API, and the full message log are all available now.
How does WhatsApp pricing work?
WhatsApp messaging on Storemate Connect is pay-per-use — you're billed for the messages you actually send, with no flat monthly fee for the WhatsApp side.
Can my developer send WhatsApp messages from our own website or app?
Yes. Every Meta-approved template gets its own API, so your developer can trigger individual WhatsApp messages programmatically from your own systems.
Get started
Ready to automate Instagram and WhatsApp?
Connect your account and set up your first automation in minutes.